3P Media, the Official Media Sales Representative for Google in Sri Lanka, Laos, and Brunei, recently hosted two workshops to help businesses in the E-Commerce and Travel and Hospitality industries optimize their advertising efforts on Google Ads. These workshops provided insights into consumer behavior trends and advertising techniques, ensuring businesses are well-prepared for upcoming peak sales and travel seasons.
The first workshop, attended by E-Commerce business owners, provided an in-depth analysis of consumer behavior during key shopping events like 11:11, Black Friday, and Year-End Sales. It highlighted shifting purchasing trends, the role of digital ads during peak periods, and strategies for maximizing performance through Google Ads.
The second workshop focused on the travel and hospitality sector, offering insights into current travel trends and consumer purchasing patterns. It emphasized the importance of engaging travelers at different stages of the marketing funnel and aligning advertising strategies on Google Ads to achieve optimal results at each stage.
With the rapid rise of online shopping and the continued recovery of the travel industry, these workshops came at a crucial time, providing attendees with the opportunity to fine-tune their Google advertising strategies.
Gayathri Senevirathne, Country Director of 3P Media in Sri Lanka, commented on the success of the workshops,
“At 3P Media, our goal is to provide businesses with actionable insights that can truly make a difference to their Google advertising strategies and overall marketing strategies. These workshops were designed to help e-commerce and travel businesses better understand their target audience and the advertising tools available to them through Google Ads. By empowering businesses with data-driven strategies, we ensure they are prepared to navigate the complexities of modern consumer behavior and thrive during high-impact sales seasons.”
Both workshops included interactive discussions, practical case studies, and analysis of successful Google Ads campaigns. Attendees were able to explore the latest advertising formats, understand how to optimize their ads for different consumer touchpoints and learn how to harness AI features on Google Ads to automate and scale their campaigns effectively.
As the Official Media Sales Representative for Google in Sri Lanka, Laos and Brunei, 3P Media regularly conducts webinars and offline workshops to empower businesses with the skills and support they need to master the advertising products and services offered by Google. To learn more, visit www.3p-media.com