In a step towards enhancing its digital marketing capabilities, National Development Bank PLC (NDB) has recently partnered with Roar AdX to conduct a specialised training program for its staff. The collaboration is part of NDB’s ongoing commitment to adopt cutting-edge digital strategies and stay at the forefront of the evolving financial industry landscape.
The training, delivered by Roar AdX, a Meta Managed Partner, focused on equipping NDB’s marketing team with advanced tools and techniques for leveraging Meta Advertising Technologies. These workshops were tailored to address the unique needs of the banking sector, providing staff with the knowledge to optimise digital advertising strategies, create effective campaigns, and drive growth through targeted digital marketing.
Participants from NDB were introduced to global best practices on Meta advertising, gaining a deeper understanding of how to effectively reach their target audience, increase visibility, and utilise analytics for better decision-making. The training emphasised innovative approaches to digital advertising, empowering NDB’s staff to craft more impactful campaigns that align with the bank’s broader strategy of customer-centricity and digital-first operations.
This partnership reflects NDB’s broader efforts to drive digital transformation within the bank, ensuring that its marketing strategies not only meet but exceed global standards. By empowering staff with advanced training and investing in digital advancements, NDB reaffirms its commitment to staying at the forefront of industry developments and maintaining its competitive edge in Sri Lanka’s financial sector.
