Investing can be seen as intimidating, but CAL, Sri Lanka’s leading investment bank, is changing the game by making it fun, relatable, and accessible to everyone. With the launch of the Investor Heroes Quiz, CAL is bringing a fresh perspective to retail investing, allowing individuals to discover their unique financial personality in an engaging and interactive way.
The Investor Heroes Quiz introduces six distinctive financial personas – from the tech-driven Tactical Tech Wizard to the adventurous risk-taker, The Adventure Capitalist. Whether you are a long-term planner like The Family Financial Guardian or a socially conscious investor like The Social Impact Maverick, this quiz highlights how investing can align with a potential customers personal goals, values, and aspirations.
By gamifying the first step of the investment journey, CAL is making the process of retail investing approachable and fun, while also offering actionable insights & investment portfolio suggestions based on your results. It is not just about discovering your financial persona—it is about building confidence to take your first step towards financial freedom, supported by CAL’s expertise and innovative tools.
This initiative reflects CAL’s commitment to redefining how retail investors engage with their finances. By focusing on simplicity, education, and a touch of creativity, CAL ensures that everyone, regardless of experience, can take charge of their financial future in an exciting new way.