Parallax Digital Entertainment successfully organized AdarayeDawasa 2025, the country’s biggest Valentine’s Gameshow on February 15 at Endless.lk HQ in Kandana. Now in its fourth year, Parallax continues to push creative and logistical boundaries, demonstrating its expertise in delivering large-scale, multi-partner experiences with precision and flair.
With the vision of Mr. Nuwan Gunawardene, Endless.lk, Sri Lanka’s largest online cosmetic and lifestyle store, spearheaded the event, collaborating with an impressive lineup of brand partners. The event was not just a celebration of love but also a platform for top lifestyle brands to connect with their audiences in an engaging and immersive way.
Beverly Hills Polo Club took center stage as the title sponsor, with Endless.lk serving as the official online partner. Other notable partners included Unilever Sri Lanka as the strategic partner, alongside industry leaders such as Janet, Enchanteur, Earth Essence, EVANGELINE, Vivya, British Cosmetics, RU Ceylon, and VIANA, who brought their expertise in beauty, skincare, and personal care to enhance the event experience.
Thakashi Anthony, Founder of Parallax Digital, shared his thoughts on the event’s success: “AdarayeDawasa 2025 was more than just a gameshow—it was a fusion of entertainment, branding, and storytelling. Seeing the energy and enthusiasm of both the contestants and the audience reaffirms our belief in the power of experiential marketing. We are proud to have brought this vision to life and look forward to redefining event entertainment in Sri Lanka.”
As the curtains close on AdarayeDawasa 2025, Parallax Digital Entertainment cements its reputation as a premier event orchestrator, blending romance, competition, and brand engagement into one exhilarating experience.
