Sri Lanka targets global wedding market with destination push

April 3, 2025 at 11:33 PM

A high-level stakeholder discussion aimed at promoting Sri Lanka as a leading destination for weddings was held yesterday under the leadership of Tourism Minister Vijitha Herath.

The event, jointly organized by the Sri Lanka Convention Bureau and the Sri Lanka Tourism Promotion Bureau, brought together key representatives from the tourism, hospitality, and events industries.

The discussions focused on positioning Sri Lanka as a hassle-free destination for weddings, while also exploring new trends and opportunities within the tourism sector.

Minister Herath highlighted the importance of collaboration among government institutions, noting that a united approach would be vital in achieving the government’s future vision for the industry. He also assured continuous support for investors, tourists, and all stakeholders involved in the sector. (NewsWire)